Panasonic sponsors the 19th Biennale of Sydney in support of a major work by Danish artist Eva Koch

‘I AM THE RIVER’ video installation powered by Panasonic technology

19th Nov 2013

Panasonic sponsors the 19th Biennale of Sydney in support of a major work by Danish artist Eva Koch

Eva Koch, I AM THE RIVER, 2012, video installation, 12 x 7m. Installation view (2012-13) at Nikloaj Kunsthal, Copenhagen. Courtesy the artist; Martin Asbæk Gallery, Copenhagen; and Galería Magda Bellotti, Madrid.
Photograph: Lea Nielsen

Sydney, 19 November 2013 – Panasonic Australia has announced it will be a major partner of the 19th Biennale of Sydney. Key to the partnership is a thrilling large-scale video installation by renowned artist Eva Koch, powered by Panasonic’s state-of-the-art PT-DZ21K projector.

Entitled ‘I AM THE RIVER’, the video installation – to be located inside Cockatoo Island’s atmospheric Turbine Hall – is a towering, life-sized slow-motion projection of the Icelandic waterfall Gljufrabui accompanied by the roaring soundtrack of plummeting water.

Considered a landscape painting for our time, it brings into question ideas of contemporary worship and society’s changing relationship to the natural environment due to rapid technological innovation.

Peter Huljich, Group Manager, Projectors, Panasonic Business Systems, said: “We are excited to be supporting the Biennale as a major partner and to provide the technology that will bring to life Eva Koch’s work in the impressive and raw industrial surrounds of the Turbine Hall.

“Panasonic’s projection technology has been used to create immersive events and experiences worldwide. This ranges from the ‘House’ at the opening ceremony of the London 2012 Olympic Games; to The Venetian Macao-Resort’s spectacular light and sound show, ‘The Magic of the Seasons’, one of the largest architectural 3D projection mapping projects ever created; and Queensland University of Technology’s ‘The CUBE’, one of the world’s biggest digital interactive learning and display spaces. We’re proud to now showcase these capabilities during Asia Pacific’s largest visual arts event.”

The video installation will utilise Panasonic’s ultra-bright PT-DZ21K projector, a powerful yet compact DLP system with a unique quad-lamp system and an impressive 20,000 lumens of brightness. Panasonic’s Dynamic Iris technology uses a scene-linking aperture mechanism to achieve a remarkable 10,000:1 contrast, resulting in deeper, richer blacks and images with more detailed textures. The Detail Clarity Processor 3 optimises the sharpness of each image for more natural, life-like expression.

Koch’s work often includes various mediums such as photography, video and sound to thoroughly captivate her audience. Her work immerses the senses and challenges perceptions, allowing viewers to explore and interact with art in a non-conventional and powerful format.

Peter Huljich added: “The Panasonic PT-DZ21K projector is a perfect fit, as it reproduces clear, vibrant images with the depth and realism that is required for this installation, to make the thundering waterfall appear positively life-like.”

Marah Braye, Chief Executive Officer, Biennale of Sydney, said: “Artistic Director Juliana Engberg is curating a much-anticipated exhibition that will be remembered by audiences for many years to come. We are delighted to be working with Panasonic to realise Eva Koch’s magnificent project, as well as many other exciting works in next year’s exhibition.”

About Eva Koch

Eva Koch is an internationally-acclaimed contemporary artist living and working in Copenhagen, Denmark. She trained as a sculptor and media artist at the Royal Danish Academy of Fine Arts, Copenhagen and the Universitat de Barcelona, Barcelona.

Koch’s work has been included in numerous international shows, including ‘Desire Lines’, Australian Centre for Contemporary Art, Melbourne (2012); 53rd Venice Biennale (2009); and ‘Global Cities’, Tate Modern, London (2007).

About the 19th Biennale of Sydney

The Biennale of Sydney is Australia’s largest and most exciting contemporary visual arts festival. Held every two years across multiple venues in Sydney, the Biennale is a three-month exhibition that is free to the public, with an accompanying program of artist talks, forums, guided tours and family days.

Under the artistic direction of Juliana Engberg, the 19th Biennale of Sydney: You Imagine What You Desire celebrates the artistic imagination as a spirited exploration of the world, seeking splendour and rapture in works that remain true to a greater, even sublime, visuality.

Exhibition dates: 21 March – 9 June 2014

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